Isis Launches in Highly Anticipated Trial Run

As widely anticipated, Isis – the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless – has rolled out the availability of the Isis Mobile Wallet. As Mobile Marketing Watch has reported in recent weeks, the two trial cities for now include Austin, Texas and Salt Lake City, Utah. Starting today, …   Read More

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As widely anticipated, Isis – the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless – has rolled out the availability of the Isis Mobile Wallet.

As Mobile Marketing Watch has reported in recent weeks, the two trial cities for now include Austin, Texas and Salt Lake City, Utah.

Starting today, consumers can visit their AT&T, T-Mobile or Verizon retail location and select from nine Isis Ready™ handsets, with an expected 11 additional handsets coming to market by year end.

“The launch of the Isis Mobile Wallet in Austin and Salt Lake City represents a milestone for both Isis and the mobile commerce industry,” says Ryan Hughes, chief marketing officer for Isis. “With as many as 20 Isis Ready handsets headed to market by year end, we are experiencing an unprecedented level of support for NFC and consumer choice.”

The organization says that consumers looking for more information on specific Isis Ready handsets should check out an AT&T Mobility, T-Mobile USA or Verizon Wireless retail location in Austin or Salt Lake City.

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