The ISIS brand plastered across innumerable mobile credit card processing systems in the U.S. today is getting a facelift as a means to avoid an unfortunate and inadvertent association.
As it turns out, the ISIS name happens to also be affiliated with a militant group in the Middle East. Understandably, the mobile payments company wants to part of this association.
The decision to rebrand wasn’t easy, a representative for ISIS tells MMW, but “it’s the right thing to do.”
ISIS CEO Michael Abbott explained the decision further in an announcement published Monday.
“Recently,” Abbott writes, “we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS. The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.”
“However coincidental,” he adds, “we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.”
“We are actively working on a new brand, and I’ll share more with you as our journey progresses in the coming months,” Abbott concluded.
To read the full post from the ISIS chief, click here.