While there are common denominators across all methods of marketing, there are always specific marketing techniques that work better for a specific industry as well as each demographic within the industry. When it comes to the world of B2B marketing, it is essential to quickly and effectively identify the three key points all business people are looking for:
- What the product or service can do for them
- How the product or service differs from their competitors
- What others are saying about the business in question
In a recent study conducted by Content Marketing Institute and MarketingProfs, the most effective methods of B2B marketing were explored, and video marketing came out on top. While B2B marketers utilize many forms of marketing, 92% now utilize video.
What else is big among B2B marketers? 83% use e-newsletters, while 81% turn to article marketing. Close behind, 80% of the crowd also used the good old fashioned blog.
For more insight, check out this comprehensive piece from eMarketer.
