Is the 'Selfie' the Future of Mobile, Digital Marketing?

Is the 'Selfie' the Future of Mobile, Digital MarketingWe may not all be naturals at taking selfies, like Kim Kardashian is, but that doesn’t mean our self-snapped pics can’t be worth some marketing gold for an interested company or brand.

At least, that’s the thinking of the folks at Opera Mediaworks.

“Advertisers can now integrate high-quality selfies into their mobile ad campaigns,” the ad platform recently announced.
This opportunity is made possible through a new partnership with Celtra.

The partnership “brings together Celtra’s expertise in empowering advertisers to deliver meaningful, highly-captivating brand messages to their audiences in the most effective and measurable manner and Opera Mediaworks’ vast global ad platform, which serves 64 billion impressions a month to more than 800 million consumers.”

With these new Selfie ad format, we’re told that advertisers can create highly-personalized, engaging campaigns and serve it to a “precisely-targeted audience.”

Scott Swanson, President of Global Advertising Sales at Opera Mediaworks, says “Our Innovation Lab team will work closely with Celtra on new display ad formats to make this technology available to brand advertisers.”