Is Microsoft Closing in on Android and iOS?

Microsoft may not be lagging as far behind Android as it might otherwise appear. Writing for the Flurry Blog, Peter Farago says Microsoft is on the verge of major announcements that could propel the struggling smartphone player into a more competitive posturing against the likes of iOS and Android. So why the renewed interest in …   Read More

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Microsoft may not be lagging as far behind Android as it might otherwise appear.

Writing for the Flurry Blog, Peter Farago says Microsoft is on the verge of major announcements that could propel the struggling smartphone player into a more competitive posturing against the likes of iOS and Android.

So why the renewed interest in the Windows phone platform? To gain insight there, one must turn to the developer community.

“A new project start in the Flurry system is when a developer sets up an application for analytics tracking prior to the launch of that app,” Farago writes. “Over the past 12 months, Project starts for Windows Phone have grown by more than 600%, now accounting for 6% of all new project starts in the Flurry system during June 2012. As a percent of new project starts, RIM has remained flat. Overall, on an absolute basis, total new project starts within Flurry have grown by approximately 50%.”

Year-over-year, developer support has shifted, with Microsoft’s dent becoming more visible, now representing 4% during Q2 2012. iOS and Android share continue to oscillate mildly now clocking in 67% for iOS and 28% for Android. BlackBerry remains flat. What is important to note is that all four platforms are growing, just at different rates. Specifically, growth rates per platform for year-over-year growth are: iOS 66%, Android 82%, Windows Phone 521%, BlackBerry 13%. Viewing the relative growth rates show just how much Microsoft is gaining against the market.

This week, Microsoft may captivate the mobile community even more as it kicks off the Windows Phone Summit in San Francisco on Wednesday.

MMW will keep you posted on the news and developments that come out of the much-anticipated event.

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