Is Marketing to Millennials a High Enough Priority for Casinos?

Earlier this month, our sister site mGamingWatch picked up on a report from Lauren Clark of Cronkite News, who shared a fascinating new infographic in a report on the changing views of casinos toward Millennials. “The same attractions that once lured generations into gaming no longer work for this younger crowd,” Clark writes. “Slot machines,  …   Read More

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Is Marketing to Millennials a High Enough Priority for CasinosEarlier this month, our sister site mGamingWatch picked up on a report from Lauren Clark of Cronkite News, who shared a fascinating new infographic in a report on the changing views of casinos toward Millennials.

“The same attractions that once lured generations into gaming no longer work for this younger crowd,” Clark writes. “Slot machines,  even casinos as a whole, aren’t enticing enough for the 18- to 34-year-old age group known as millennials.

It’s a subject so pressing to tribal casinos, organizers devoted a panel to discuss how to attract (and keep) millennials at last month’s Arizona Indian Gaming Association Expo at the Talking Stick Resort in Scottsdale.

So what does the relationship between casinos and Millennials today look like? Check out the visual below to learn more.

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