Forget smartphones and tablets. Could Apple be the next Ford or General Motors?
If that sounds far fetched, you may want to think again. According to published reports this week, Steve Jobs – as recently as early 2011, in the months before his passing – envisioned a so-called “iCar” to be manufactured by the Cupertino, California-based tech giant.
“Look at the car industry, it’s a tragedy in America. Who’s designing the cars?” says J. Crew CEO and Apple board member Mickey Drexler in a revealing new interview highlighted by Business Insider. “Steve’s dream before he died was to design an iCar and I think it would’ve been probably 50% of the market. He never did design it.”
Although it isn’t known if such a product is still on the drawing board at Apple, Drexler didn’t rule out the prospect of an iCar in the future.
Even though Jobs never did make a car, some analysts predict that Apple may still have a future in the auto industry by working with car companies to integrate some of its products into vehicles.
More than likely, however, Apple’s next new product category will be a connected iOS-powered HDTV.