iProspect Heralds Launch of Paid Search Audit Service

Hailed as a new must-have tool for no shortage of advertisers in the digital space, this week iProspect, a leading global digital performance agency, touted the release of its iProspect Paid Search Audit service.

Promoted as “a thorough and powerful pay-per-click (PPC) analysis” ideal for evaluating whether a brand’s online marketing campaign is performing at peak efficiency or falling short, the new resource is getting plenty of attention from interested parties.

According to details made available in the company’s formal announcement of the new service, the analysis begins with a comprehensive review across a company’s Google AdWords and/or Microsoft adCenter PPC performance “to identify gaps and opportunities and provide actionable recommendations to improve efficiency and performance.”

The new service is custom tailored to a brand’s needs and specifications, and can either be a one-time service or ongoing engagement.

Without a dedicated, full-time in-house resource or an agency partnership, businesses cannot keep up with the complex and constantly evolving paid search industry. iProspect’s new service provides a solution for companies of all sizes to leverage the industry-leading knowledge of iProspect’s paid search experts, with the potential to save thousands of dollars in advertising spend, and increase profitability through the identification of lost revenue opportunities.

“iProspect is constantly looking for ways to solve the business challenges of our clients through new and inventive digital performance strategies and tools,” said Jeremy Hull, associate director of paid search at iProspect. “With our new audit service, small businesses can now receive the same analysis and insights that we provide to our portfolio of clients, which include some of the world’s largest and most prestigious brands.”