While many have hailed the iPad as a future mainstay of targeted mobile marketing campaigns, no shortage of advertisers are taking a wait and see approach with regard to the new Apple tablet. However, if the pre-order stats from this past weekend are any indication, the iPad could very well have a much larger than expected audience right out of the gate.
The unofficial count of first day orders for the iPad presents an estimated 120,000 tablets were sold. And according to the information and sources cited in a multitude of media reports, that estimate could very well be a low-end conservative one.
A truly remarkable fact about the iPad’s pre-order explosion is that tens of thousands of consumers are purchasing a device that they have never before seen, touched, or experimented with in person. But if the tablet resonates with consumers as the iPhone has, it’s easy to understand why many industry analysts predict millions of iPads could be sold before the end of 2010.
With the iPad’s already established popularity will come an array of unique digital content offerings to the tablet, like the freshly announced Barnes & Noble e-book reader app. An application designed exclusively for the iPad, the e-reader app will provide access to the B&N eBookstore as well as any ebooks already located in the user’s digital library.