iOS Solidly Leading Android in the Mobile Web War

Piper Jaffray finds that Apple’s share of the mobile Web is growing fast, extending well beyond its rival Android’s market share. Gene Munster said this week that iOS retained the lead over Android as a source of mobile traffic for the second month in a row. For the month of April 2013, iOS captured 69% …   Read More

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Piper Jaffray finds that Apple’s share of the mobile Web is growing fast, extending well beyond its rival Android’s market share.

Gene Munster said this week that iOS retained the lead over Android as a source of mobile traffic for the second month in a row.

For the month of April 2013, iOS captured 69% of all the traffic analyzed by Piper Jaffray. As for Android? Only 26%.

So what’s driving the iOS web share boom, even though Android devices are now more common in the world than iOS devices? Munster says there are a number of reasons for this reality.

For starters, the report was only U.S. based. The U.S. market is much weaker for Android than it is globally. Additionally, iOS users tend to be more engaged with their devices. And, lastly, the report included both smartphones and tablets. The iPad’s share of mobile Web traffic dominates Android’s.

“For the second straight month in our tracking of the data, iOS gained on Android as a source of mobile traffic,” Munster tells investors. “We believe the traffic data continues to demonstrate that iOS is not only the leading platform in the US, its users are generally more engaged with their mobile devices.”

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