iOS Remains King of Monetizing Mobile Ads, Says Opera

The company behind Internet browser Opera has published its new State of Mobile Advertising report. And it’s clear that while some things change, other things always remain the same. The report, which reveals key data and trends in mobile advertising worldwide, shows that for Q3 of 2012, iOS continued to deliver the highest eCPM. This …   Read More

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The company behind Internet browser Opera has published its new State of Mobile Advertising report. And it’s clear that while some things change, other things always remain the same.

The report, which reveals key data and trends in mobile advertising worldwide, shows that for Q3 of 2012, iOS continued to deliver the highest eCPM.

This quarter, iOS led the pack again with a $1.64 eCPM with iPad and iPhone garnering $4.42 and $1.48 eCPMs respectively. Android slipped down in the rankings with $0.88, well below RIM at $1.06.

When it comes to gathering relevant, telling data, the Opera advertising platform is a goldmine of valuable information as it serves more than 10,000 mobile sites and apps, with 40+ billion ad impressions per month.

Platforms aside, Opera says that sports became the no. 1 category for mobile ad revenue for the third quarter, and mobile sites and apps in the Music, Video & Media category also grew, “with both capturing 30% of overall revenue, making them the highest earners.”

But Opera is also quick to point out that Business, Finance & Investing properties consistently generate more revenue per impression than any other category.

To learn more about the report and its findings, click here.

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