Lowering the cost of expensive mobile marketing features for small businesses is key in the growth of the mobile marketing industry in the US. One company looking to do this is InvolveMobile, which late last week launched its integrated mobile marketing platform in the US.
Priced at $45 per month for small businesses, the Software-as-a-Service technology allows clients to set up interactive text message and mobile campaigns from a browser and send them to mobile phones on any carrier. While smartphone users are growing, there are still many mobile users who have access to only SMS text messaging.
According to a recent study by Experian, there are twice as many users of SMS than email across the globe. In 2010, that number is expected to grow by 15%.
Already used by large marketing teams at MasterCard, ESPN, News Corp, EMI, Samsung, and others, InvolveMobile sees the growth in SMS messaging to mean big bucks for marketing opportunities.
“Our platform has been delivering successful and cost effective mobile campaigns for over 8 said Richard Rene, General Manager at InvolveMobile, in a statement. “The SMB market will definitely see an immediate return from InvolveMobile’s comprehensive view of every campaign’s customer data.”