Ahead of the weekend, MMW learned that Invoca — a call intelligence company — announced Invoca Enterprise, a new edition of its Call Intelligence platform “built to help enterprise marketers create personalized customer journeys across the phone and all digital channels, at scale.”
We’re told that with Invoca Enterprise, marketers can access hundreds of data points in real time to measure results of campaigns and automate the individual customer experience on every phone call and in future interactions across channels like email, websites, and Facebook.
With rising smartphone use and the convenience of new mobile features such as click-to-call buttons, businesses are seeing an influx of inbound phone calls from their digital marketing efforts.
Invoca reminds us that BIA/Kelsey estimates annual calls to businesses will reach 169 billion by 2020.
“Invoca has grown our enterprise customer base by more than 5X in the past three years, and we’ve seen firsthand that F500 marketers need to deliver a consistent and personalized omnichannel experience for their customers,” said Kyle Christensen, VP of marketing at Invoca. “Invoca Enterprise delivers not only marketing attribution analytics, but also the individual caller intelligence and automation capabilities that large enterprises need to increase revenue.”