In professional wrestling terms, Europe is the battle ground for a new triple-threat match among the three biggest names in mobile payments – PayPal, Intuit, and Square.
As the mobile payment market heats up across the pond, Intuit has finally launched its mobile device-based card payment service, Intuit Pay, in the UK. That gives Intuit a key opening battle advantage, as its chief competitors are yet to release their offerings in the U.K.
Although PayPal is working toward unveiling its mobile payment service in the U.K. this year, the company hasn’t yet done so. And neither has Square.
Intuit Pay, which was first announced back in November 2012, is launching in the UK first, but this is just the beginning. Terry Hicks, VP of products for Intuit’s global business division, told TechCrunch in an interview that the intention is to use the UK as the first market ahead of a wider European and worldwide rollout.
“We think of Intuit Pay as part of an operating system, one that includes QuickBooks but other products, too,” Hicks tells TechCrunch. “Intuit Pay embraces the fact that it provides a one-stop shop. Once you sign up, you get all the invoice, payment, offline, mobile invoicing included.”
Of course, it’s far too early to declare a mobile payments victor in the United Kingdom, let alone all of Europe. But industry watchers believe that Intuit, Square, and PayPal will be duking it out for the remainder of the decade as mobile payments begin to grow into a continent-wide consumer phenomenon.