Intuit Garnering Reputation as Top NFC Innovator with GoPayment

There’s very little doubt about the hottest burgeoning business in mobile today.

The advent of mobile payments has left many pretenders to the throne. But the folks at Intuit are quickly garnering a reputation as the leading innovator within this booming field that stands poised to revolutionize the consumer shopping experience.

Earlier this month, Intuit introduced GoPayment at Google I/O, a new mobile payment concept that, by way of NFC technology, will allow small businesses to accept customers’ payments without an actual credit card.

Built on Google’s Android mobile platform and using NFC technology with Nexus S by Google, Intuit has transformed its existing GoPayment mobile credit card processing application into one that transfers credit card data via radio waves, eliminating the need for the actual card or any add-on card reader hardware, the company says.

One of the reasons Intuit has generated such positive attention among industry analysts and consumers alike is because of the company’s equal commitment to security and efficiency.

Leveraging emerging mobile technology such as NFC, small businesses and their customers may one day soon be able to enjoy a “faster, easier and more secure way to conduct business without the need for a physical credit card or credit card reader.”

In other words, no actual credit card information is exposed during the transaction.

“With GoPayment we are exploring every avenue for innovation that best meets our customers’ needs, and this includes technologies such as NFC that are still in the early stages of adoption,” said Chris Hylen, vice president and general manager of Intuit’s Payment Solutions division. “Innovation is happening rapidly in the mobile payment space and we want to be ready to help the millions of small businesses and consumers we serve benefit from the latest technology.”

Unfortunately for small businesses and their customers, NFC integration with GoPayment is still in concept phase. But Intuit says its working to incorporate the technology as a feature in the offering in the near future.