Internet Retailers Gain Revamped Email Marketing Solution

Internet Retailers Gain Revamped Email Marketing SolutionCampaigner, the email marketing brand of j2 Global, Inc. has just rolled out the latest version of its Campaigner Email Marketing for Professionals.

And internet retailers may have the most to gain for this this revamped resource, especially if they are high-volume email senders.

The new version of Campaigner includes automated workflows for sequencing emails based on specific subscriber actions, responsive design functionality to optimize emails for mobile viewing, and API Integration to help Internet retailers sync Campaigner with a variety of data sources.

Recent data underscores Internet retailers’ need for the right email marketing solution to maximize the revenue-generating ability of their email campaigns. In 2013, customer relationship marketing agency Merkle found that 74 percent of online adults prefer to receive commercial communications via email.

Email testing and analytics firm Litmus found that from September 2012 to September 2013 nearly half (48 percent) of all email messages opened were opened on mobiles devices (versus on desktops or webmail).

“The latest Campaigner solution helps Internet retailers address the need for a sophisticated, integrated solution to manage the targeting, sending and tracking of millions of emails per campaign,” the company said in a written statement.

To learn more, check out the Email Marketing forInternet Retailers page here.