Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers.
Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on both desktop and mobile platforms.
With increased advertising budgets on Facebook, advertisers have the need to measure and evaluate the quality of the media in the same way that they are accustomed to in other channels. With this partnership, advertisers will have access to accurate metrics for their Facebook campaigns. Additionally, Integral clients will be able to analyze the quality of the media vis-a-vis their entire campaign.
“As consumers spend more of their lives on social media, investment in social media advertising has understandably increased. It’s therefore becoming vitally important to prove to advertisers — using honest and transparent campaign metrics — that their stories have the opportunity to be heard,” said David Hahn, SVP Product. “This partnership does just that.”
Integral asserts that its viewability metrics empower clients and partners throughout the ecosystem with complete ad viewability data.