Tablet ad impressions are growing in a big hurry and substantially faster than ad impressions on the more ubiquitous smartphones
On Wednesday, InMobi released its first North America Tablet Insights Report, which points to 88% growth of tablet impressions on its network in the last six months.
The comprehensive report, based on data from InMobi’s global network, provides insight to engagement behavior between advertisers and tablet users.
The report finds that Apple clearly dominates, with iOS tablet devices currently commanding 71% of the overall impression share, followed by Android with 29%. However, Apple lost 10.8% of its market share to Android, highlighting the competitiveness of the market.
“As we see the tablet market mature, it’s becoming an increasingly exciting space, with huge benefits for brands that embrace the opportunities,” says Anne Frisbie, Vice President and Managing Director at InMobi. “The nature of the tablet environment allows advertisers to create deep, rich ads that truly engage users and enhance their experiences–a trend that will positively continue in the future.”