InMobi: North American Smartphone Ad Impressions Increase By 2 Billion In 90 Days

In its latest monthly network analysis, independent mobile advertising provider InMobi indicated that smartphone ad-impressions in North America have grown by over two billion in the last 90 days.

The report, based on a reach to over 200 million consumers through 31.5 billion monthly mobile advertising impressions, revealed that total impressions grew by a record 31% globally (October 2010 to January 2011) driven by the skyrocketing number of smartphone impressions which increased by 5.8 billion during the period.  The Android platform experienced the most aggressive growth in the smartphone category, with a significant market increase from 4.8% to 13.5%.  Android now hosts three billion monthly impressions, according to the research.  The iPhone OS also continues to grow, but at a much slower rate, with its share growing by only 1.7% during the same period.

The most impressive by far is smartphone growth, with the research showing that impressions nearly doubled — growing by over two billion impressions per month in just the past 90 days.  The North American region was also significantly ahead of the global smartphone growth trend, with 69% of mobile advertising impressions being dominated by smartphones, compared to 36% globally.  “2011 has initiated a massive global consumer transition to high-quality smart devices,” said James Lamberti, VP Global Research & Marketing at InMobi.  This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally, not just in the US and Europe.”