InMobi, an advertising platform and one of the huge digital success stories in India, has achieved a major milestone.
The firm recently let it be known that it captured more than 1 billion unique mobile devices on its network during the last quarter of 2014.
“A reach of a billion mobile devices means a larger target pool for app developers and brands looking for a mobile audience,” according to Tech in Asia. “Among these, Android devices outnumber iOS devices by 30 percent.”
InMobi noted in its announcement that 43 percent of unique mobile devices on InMobi’s network come from North America and Western Europe. The Asia Pacific market accounts for 38 percent, then Latin America with 10 percent.
The leading app categories? InMobi execs say they are entertainment (36 percent), games (27 percent), news and lifestyle (24 percent), and social and messaging (13 percent).
“Our commitment to creating a rich and unique mobile ecosystem is what sets us apart and has helped us reach this milestone,” said Naveen Tewari, founder and CEO on InMobi. “We are reimagining advertising at its core, and now, with over one billion devices on our network, we are well-positioned to deliver on that promise.”
There will, of course, be challenges ahead for InMobi.
“The challenge for InMobi is to keep up with rapid changes in adtech, with an increasing focus on programmatic, real-time buying, and selling of ads,” suggested Tech in Asia. “Nimble new players are coming up in this space, but the advantage for InMobi is its huge network and massive data on advertisers, publishers, and consumers. One way to leverage this is to use data analytics to deliver better targeted ads for its customers.”
A challenge — yes, but one InMobi should be able to handle with a billion plus unique global mobile devices on its platform.