Infographic: Why Small Businesses Need Mobile Marketing

The team at Score, a company that aims to “mentor America’s small businesses,” has gathered statistics that report on how important mobile marketing is for small businesses in the U.S. today. Specifically, marketing to the average consumer’s mobile device is critically important due to the growing dependence upon mobile devices that consumers continue to demonstrate. …   Read More

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Infographic Why Small Businesses Need Mobile MarketingThe team at Score, a company that aims to “mentor America’s small businesses,” has gathered statistics that report on how important mobile marketing is for small businesses in the U.S. today.

Specifically, marketing to the average consumer’s mobile device is critically important due to the growing dependence upon mobile devices that consumers continue to demonstrate.

Based on the data presented visually in the infographic, consumers use their smartphones “to make buying decisions at every step of the purchasing process.” For example:

  • 50% use it on the way to the store
  • 60% use their smartphone in the store
  • 39% of walkouts are influenced by smartphones

Want to know more? Check out the infographic below.

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2 comments

  1. Al Gomez

    Good data here (a bit short though). We definitely need to leverage the power of mobile these days; especially that it’s not a fad that’s about to die anytime soon. We did an analysis on Google’s mobile-friendly factors: http://bit.ly/1wX7nfA and found that they’re mainly focusing on three aspects on a website, namely: ease of navigation, website speed, and consistency. In general, businesses should go mobile. If they don’t know how to start, ask the experts.

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