It is a critically important question to email marketers everywhere: why do subscribers suddenly unsubscribe?
As it turns out, there’s a comprehensive answer to this question and a recent study is helping to make sense of it all.
Based on the latest Forrester research, creating an email list is vital to driving sales, generating loyalty, and inspiring repeat sales opportunities.
But keeping a list of happy subscribers is a perpetual challenge.
Thanks to a new infographic from Skadeedle, we’re getting an in-depth look at why subscribers unsubscribe and what we can do to potentially stop the bleeding once its starts.
