Infographic: Why Big Data Isn’t a Big Mistake for Marketers

Infographic Why Big Data Isn't a Big Mistake for MarketersIs big data really worth the time, attention, and investment from marketers?

Those in the know say yes. And helping to make the case is a new infographic from

The team at has just published a detailed visual created with McKinsey to illustrate how marketers can use the power of big data to boost the reach and effectiveness of their campaigns. Check it out below.