Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising.
The graphic “adds up the top trends driving the direction of modern marketing and looks at which media channels you should channel your budget toward.”
#1 — Digital is Going to Trump TV
“Watch out TV, because digital advertising is predicted to be the top media category of 2016,” warns MDG. Consider this: there has been more than a 16 percent increase in digital advertising in both 2014 and 2015. And digital spend is expected to reach $69 billion in 2016 and $95 billion by 2019.
#2 — Mobile Is the Fastest Growing Segment
According to industry experts, expect mobile to be the fastest-growing advertising segment next year.
#3 — Facebook’s Not Just for Cat Videos — It’s for Ads
“In 2016, Facebook will update its status as the leading social media platform,” according to MDG. “The ever-increasing mobile audience will drive its digital dominance in the upcoming year and beyond.” To wit: 1 out of every 5 minutes people use mobile are spent on Facebook and 1 out of every 6 minutes people are on the Internet are spent on Facebook.
Want to know more? Check out the info-packed visual below.