When it comes to investing in digital marketing, nothing is more important than ensuring that the investment paid off.
To help expedite that assurance and remedy any wrongs in the early stages of marketing, the process of A/B split testing is vitally important.
A/B testing, of course, is largely understood to be a practice of testing for an advertising campaign by which two distinct versions of marketing materials or similar content are presented to audiences for the purpose of seeing which is ultimately more effective.
If you’re still not sold on why A/B testing is valuable, check out this comprehensive new infographic from DMP shared below.
Source: Digital Marketing Philippines