Infographic: Understanding Mobile Marketing in the Middle East

Infographic Understanding Mobile Marketing in the Middle EastWhile mobile marketing is growing rapidly across North America, Europe, and Asia, it’s vital to similarly recognize the increasing value of tapping into the mobile channel for connecting with consumers in the Middle East.

Gemalto, a leading digital security solutions provider, has just published the results of a new survey conducted by IFOP in Dubai.

On Wednesday, the Arabian Gazette highlighted key findings from the survey indicating that users are willing to engage with mobile marketing “provided that business respect the ‘golden rules’ of messaging and incentivizing users.”

The infographic shared below presents other informative findings from the aforementioned study.