Infographic: Understanding Mobile Marketing in the Middle East

While mobile marketing is growing rapidly across North America, Europe, and Asia, it’s vital to similarly recognize the increasing value of tapping into the mobile channel for connecting with consumers in the Middle East. Gemalto, a leading digital security solutions provider, has just published the results of a new survey conducted by IFOP in Dubai. …   Read More

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Infographic Understanding Mobile Marketing in the Middle EastWhile mobile marketing is growing rapidly across North America, Europe, and Asia, it’s vital to similarly recognize the increasing value of tapping into the mobile channel for connecting with consumers in the Middle East.

Gemalto, a leading digital security solutions provider, has just published the results of a new survey conducted by IFOP in Dubai.

On Wednesday, the Arabian Gazette highlighted key findings from the survey indicating that users are willing to engage with mobile marketing “provided that business respect the ‘golden rules’ of messaging and incentivizing users.”

The infographic shared below presents other informative findings from the aforementioned study.

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2 comments

  1. team abr

    With mobile advertising in the region poised to grow from $50 million in 2013 to $340 million in 2017, MENA brands that are able to get their mobile strategy right, and create mobile marketing infrastructure and content tailored to consumer needs will emerge as winners.

  2. patricia345

    Many people want mobile apps for promoting their business but think it is too hard or expensive to create them. Fortunately now there are useful online services which allow building apps without programming skills and in hours. I am using MobAppCreator.com at the moment and I can make apps on my own.

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