Infographic: The United States Of Text Message Spam

SMS marketing provider Tatango has published an interesting infographic on the amount of SMS spam received in the U.S, broken down by a number of data points. Tatango, and the company’s CEO Derek Johnson, have long been outspoken in their fight against SMS spam and the data in this graphic helps explain why.  The company …   Read More

3321 9
3321 9

SMS marketing provider Tatango has published an interesting infographic on the amount of SMS spam received in the U.S, broken down by a number of data points.

Tatango, and the company’s CEO Derek Johnson, have long been outspoken in their fight against SMS spam and the data in this graphic helps explain why.  The company surveyed 500 U.S. consumers in July to gain insight into their experience with text message spam.  Some quick stats from the survey include the fact that 68% of respondents said they’d received SMS spam, and that women under the age of 17 are the most likely to receive spam.

“This report highlights a major problem in the text message marketing industry,” explained Johnson.  “With the rise in text message spam, the effectiveness of marketing through this channel will drop significantly if gone un-checked.  With over two thirds of the U.S. population receiving text message spam, it’s time for businesses to start realizing the impact text message spam has on their customers and selecting software providers like Tatango that have instituted a zero tolerance policy for text message spam.”


Text Message Marketing by Tatango.

In this article

9 comments

  1. Infographic: SMS – Who’s Really Opting In? | Marketing Powerful – News of Business

    […] commissioned in July that polled consumers on their experience with SMS marketing.  Tatango published its first infographic on its survey data earlier this month, in which they detailed SMS spam.  This time around, the […]

  2. Conquer Marketing » Blog Archive » Infographic: SMS – Who’s Really Opting In?

    […] commissioned in July that polled consumers on their experience with SMS marketing.  Tatango published its first infographic on its survey data earlier this month, in which they detailed SMS spam.  This time around, the […]

  3. Mobile App Developer

    SMS SPAM is a problem not only for mobile users but for mobile marketers as well. The prolifiration of SMS SPAM desentheisizes the public to SMS, downgrading this once powerful marketing tool into something that most users will now ignore.

    It is important for marketers to stay responsible with their actions or else they'll be digging their own graves.

  4. Jonathan

    Catchy pictures.

    1. Derek Johnson

      Thanks Jonathan!

  5. ace

    I have never received one spam text message since text messaging began.

    1. Derek Johnson

      I guess consider yourself part of the 32%

  6. Giff Gfroerer, i2SMS

    Whoa there Derek! I believe everyone everywhere wants to reduce SPAM, both in emails, telephone call solicitations and SMS. But this article makes it sound as if SMS spam is just as prevalent as email and telephone call SPAM. Hardly so. I believe this article is pretty misleading!

    Yes, I have received a SPAM SMS message. The last one I received was over 6 months ago. I generally receive probably 2 a year. Where is this statistic in the report? What would have made this survey better? "How often do you receive a SMS email? How often do you receive an unwelcome telephone solicitation? Now, how often do you receive SMS Spam?"

    I could just as easy have asked "Who in the United States has had a begger on the street ask them for money?", which is also illegal. Or "Who in the United States has been approached by someone trying to sell them stolen goods?". Both of the above would be above the SMS Spam stated 68%, both happen infrequently. But the better question is HOW OFTEN?

    The above report makes it sound as if SMS SPAM is spiraling out of control as subscribers everyday are being pounded with SPAM on their phones. This is just not the case.

    Do we need to be aware of the legalities of SPAM and do everything in our power to control this? YES. Is it a problem like email SPAM? NO!

    This article needs to be adjusted for so individuals know we are trying to keep it down and that is our goal, and so far it is working. However, we need to keep on it so we don't spiral out of control. The article should not focus on events that happen every so often and then make it sound like it is rampant in the United States.

    1. Derek Johnson

      Giff, thanks for you comment. Where are the facts to support your comment: "The above report makes it sound as if SMS SPAM is spiraling out of control as subscribers everyday are being pounded with SPAM on their phones. This is just not the case."

      I heard the same thing a couple months ago when I spoke about receiving any text message spam, and look at the results… definitely not what most in the industry thought.

      To be honest, the survey we gave only had one questions about SMS spam as the majority of the questions were about opt-in campaigns. It just happened that the spam question was the most interesting numbers that came out of the survey.

      I think the next step for the industry will be to figure out those questions you ask…. How often? Who's sending it?, etc.

      The problem, I don't see any other providers doing any in-depth analysis like we are on the industry at large, and it costs a lot of money to collect data like this. We can't be doing this every week 🙂 Our goal though is to get that missing data for the next report though.

Comments are closed.