Olivia Cole, a Senior Marketing Specialist at Ifbyphone, recently touted the release of a new infographic that demonstrates the role smartphones have played in “transforming retail.”
“30 billion inbound sales calls were made from mobile search in the US in 2013,” Cole says, “and 73 billion are expected in 2018. This means that the idea of smartphones as merely a handheld web browser and nothing more is fading out. You can’t argue with numbers like those, after all: consumers are using their phones for the email, social media, and all other things Internet…but they’re also using them as phones.”
How else have smartphones impacted retail? Check out the visual below for more insight.