Infographic: The Rise of Business SMS

Our friends over at TextMarketer have published their latest infographic, this time focusing on how businesses are leveraging SMS. Using original, primary research conducted by TextMarketer, along with supplemental data from ITU.int, Gartner and Juniper, the data shows which industries are leveraging SMS for business purposes — whether it be for mobile advertising & marketing, utility …   Read More

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Infographic - The Rise of Business SMS and Mobile AdvertisingOur friends over at TextMarketer have published their latest infographic, this time focusing on how businesses are leveraging SMS.

Using original, primary research conducted by TextMarketer, along with supplemental data from ITU.int, Gartner and Juniper, the data shows which industries are leveraging SMS for business purposes — whether it be for mobile advertising & marketing, utility functions, alerts, and so on — in addition to which industries are currently sending the most SMS and how mobile advertising budgets are reflecting the use of SMS.

Interestingly, the graphic also covers the rise in “Application-to-Person” (A2P) messaging as well, showing that just revenue from A2P SMS alone is projected to reach more than $70B by 2016.  The data also suggests that A2P messaging will overtake person-to-person texting by 2016.

Be sure and check out TextMarketer’s last infographic that covered the “Seven Deadly Sins of Mobile Marketing,” available here.

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7 comments

  1. Infographic: The Rise of Business SMS | Mobile Marketing Watch | Mobile Marketing Online Reply

    […] infographic, this time focusing on how businesses are leveraging SMS. Using original, primary. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Business, Infographic, Marketing, Mobile, […]

  2. Does Your Business Use SMS? | SMS Masterminds Industry Blog Reply

    […] recently came across an infographic by TextMarketer about the rise of text messaging for businesses. The infographic covers the industries that use […]

  3. Brett Burky Reply

    That was an excellent infographic. Well done

  4. tribalstylemarketing Reply

    Wow, that is awesome! I was completely caught off guard with the whole Recruiter professionals using SMS. I think it's great that they're using it though, & can't wait to see how much more mObile changes our lives (for the better).

  5. Infographic: The Rise of Business SMS :: xLAB Mobile Reply

    […] Mobile Marketing Watch » Marketing Strategy Categories : Mobile Marketing Tips Tags : Business, Infographic, Rise Categories […]

  6. txtmobster Reply

    Larger retailers and venues typically take advantage of SMS marketing because they have the financial capacity to set aside budgets specific for advertising and marketing. Smaller business venues, such as independently owned venues, cafes, retail stores, etc. typically do not invest into SMS marketing because they have not yet jumped into the mobile marketing spectrum , for a number of reasons. Mainly because SMS marketing is still a relatively *new* marketing strategy when compared to traditional methods such as email, newspaper ads, billboards, radio, or word of mouth. The majority of small business owners who own venues, cafe's, or retail stores typically fall within a later generation gap more familiar with older traditional marketing methods. However that's not the case when you look at small businesses within newer markets such as medical cannabis, smartphone retailers, internet mobile and application development, etc. who are more likely to jump right into SMS marketing even on a budget of $20 per week. That's not to say small business owners in other markets cannot take advantage of SMS marketing because they can. The problem is that most of them do not consider it as an immediate effective marketing strategy because they have not yet gained an understanding on how to plug their message into the mobile spectrum to reach their market. One of the main reasons why these small businesses can benefit enormously from SMS marketing is because they primarily rely on local markets , therefor their target audience is extremely narrowed down within a geographic location. The fact that SMS is probably the most direct form of communication aside from a phone call or word of mouth, and that you have a tangible product or service already of interest to your contacts, enables you to convert at much higher percentages than what the graph on this page indicates. The information is excellent however it's an average estimate. While larger companies who cover multiple geographic locations with a more general product or service might generate a response rate of 20 – 30% on average, a smaller business with a local market can easily and realistically on average generate a much higher response rate around 60-80% and maintain a high conversion ratio. SMS marketing is a valuable marketing asset to the larger companies who have budgets to push high volumes , but on the lower-end it can be even more lucrative to smaller businesses who have yet to as a whole jump into the mobile marketing spectrum.

  7. bulksmsinhyderabad Reply

    SMS Marketing is capturing up fast with the Marketers for both the small and medium sized Businesses. Before establishing any Mobile Marketing Campaign, it is necessary to understand several refinements of this new tool of Market the Business and this Kind of Info graphs Help Beginners a lot to Understand and have clear idea about this new marketing system and Helps them to know the importance of being connected with customers