Skip to content
May 29, 2023
Mobile Marketing Watch

Mobile Marketing Watch

  • Mobile Marketing
    • Mobile Commerce
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Spam
    • Mobile Payments
  • Advertising
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Smartphones
    • Mobile Devices
    • Tablet Devices
  • Resources
    • Infographics
    • News
  • Mobile Retail
  • Social Media
  • Home
  • Infographic: The Rise and Fall of Advertising Media
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Apps
  • Mobile Barcodes
  • Mobile Devices
  • Mobile Marketing
  • Mobilize

Infographic: The Rise and Fall of Advertising Media

justinmontgomery12 years ago02 mins

The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,” which compares the top media channels for advertising and the vast differences in spend and overall growth (or lack thereof).

As you can see below, mobile continues to blow every other media channel out of the water in terms of growth.  In looking at the change in advertising spend between 2009 and 2010, mobile topped the list at 75% overall, followed by social media at 32%, Online advertising at 14%, TV at 11%, radio at 9%, outdoor advertising at 2% and magazines at 1%.  Newspaper advertising was the only medium with a decrease in ad spend, falling 7% between 2009 and 2010.

Another interesting tidbit is the fact that the average mobile app session is nearly 4 and half minutes, compared with just 1 minute for an average website viewing session.  This shows the power of mobile for user engagement and why mobile marketing and advertising is so effective.

The Rise and Fall of Advertising Media
Infographic presented by 2D barcode service Microsoft Tag.

Tagged: advertising media barcodes digital out-of-home magazine advertising media media channels microsoft microsoft tag Mobile Advertising Mobile Barcodes mobile engagement Mobile Marketing mobile media mobile QR codes Mobile Social Media newspaper advertising online advertising Online marketing Outdoor advertising qr codes radio advertising social media Social media marketing tv advertising

Post navigation

Previous: India’s Answer to SMS Spam: Limit Daily Text Messages to 100 per User
Next: AT&T, Apple, Sprint Restrict Employee Vacations Ahead of iPhone 5 Launch

Related News

5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

EmmaM4 years ago3 months ago 0

How Flutter Looks Set to Transform Android and iOS App Development

EmmaM4 years ago3 months ago 0

The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

EmmaM5 years ago3 months ago 0

Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
All Rights Reserved 2023. Powered By BlazeThemes.