The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,” which compares the top media channels for advertising and the vast differences in spend and overall growth (or lack thereof).
As you can see below, mobile continues to blow every other media channel out of the water in terms of growth. In looking at the change in advertising spend between 2009 and 2010, mobile topped the list at 75% overall, followed by social media at 32%, Online advertising at 14%, TV at 11%, radio at 9%, outdoor advertising at 2% and magazines at 1%. Newspaper advertising was the only medium with a decrease in ad spend, falling 7% between 2009 and 2010.
Another interesting tidbit is the fact that the average mobile app session is nearly 4 and half minutes, compared with just 1 minute for an average website viewing session. This shows the power of mobile for user engagement and why mobile marketing and advertising is so effective.