Infographic: The Holiday Shopping Habits of Mobile Consumers

The holiday shopping season might start early this year, at least for mobile shoppers. That’s according to a new infographic published today by Tapjoy, a leading mobile ad network. Tapjoy polled its users recently to ask about their holiday shopping habits and how they plan to use their mobile devices during this holiday season. A …   Read More

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Infographic The Holiday Shopping Habits of Mobile ConsumersThe holiday shopping season might start early this year, at least for mobile shoppers.

That’s according to a new infographic published today by Tapjoy, a leading mobile ad network.

Tapjoy polled its users recently to ask about their holiday shopping habits and how they plan to use their mobile devices during this holiday season.

A few of the key findings include:

  • 55% of consumers plan to begin their holiday shopping right after Halloween
  • 64% plan to use their devices to research products and make purchases
  • 27% typically spend more than $50 on holiday gifts using their mobile device
  • 40% would request more information about a holiday sale, product, or store after viewing an ad on their mobile device
  • Games, clothes, tech, and travel are the top categories for mobile purchases

To check out the full slate of fascinating data from Tapjoy, click here.

HolidayShopping_InfographicFINAL

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