Infographic: The Battle for Social Media Supremacy in Sochi

As the 2014 Winter Olympic Games come to a close, it’s time to take inventory of the biggest winners and losers in Sochi.

But we’re not talking about a medal count and national price. We’re talking about the battle for social media supremacy.

A new infographic from OfferPop illustrates that when it comes to social media, “athletes and brands are competing for consumer engagement.” The new visual shared below explores in captivating detail how the games have played out on social so far.