The dog days of summer can present no shortage of challenges and opportunities to marketers. But overcoming the challenges to find opportunities has never been easier thanks to the evolution of social media and the marketing power it bestows.
“Most small-business owners know that an active presence on social media is crucial to staying relevant in their customers’ minds,” writes Kathleen Davis of Entrepreneur. “In fact, 82 percent of small-business owners say they use social media to engage with customers.”
Davis says the slower months of summer represent the perfect time “to try a new platform or experiment with one they’re already on.”
A new infographic from Constant Contact highlights the potential of summertime social media marketing.