Infographic: SMS – Who’s Really Opting In?

Our friends at Tatango have published another awesome infographic today, this time looking at the demographics of who’s opting into SMS campaigns. The data stems from a survey the company commissioned in July that polled consumers on their experience with SMS marketing.  Tatango published its first infographic on its survey data earlier this month, in …   Read More

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Our friends at Tatango have published another awesome infographic today, this time looking at the demographics of who’s opting into SMS campaigns.

The data stems from a survey the company commissioned in July that polled consumers on their experience with SMS marketing.  Tatango published its first infographic on its survey data earlier this month, in which they detailed SMS spam.  This time around, the data shows that men are significantly more likely to opt in to SMS campaigns than women — with 57% of male respondents indicating opt-in opposed to just 33% of female respondents.

Click the graphic below to view full-scale:

Tatango SMS Marketing Infographic
Source: Tatango SMS Marketing

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9 comments

  1. Who’s really opting in? | SMileS SMS

    […] infographic was sourced from Tatango on MobileMarketingWatch and shows the demographics of who’s opting into SMS campaign. The data […]

  2. Noelle

    I wouldn't really call this an infographic, however the data is very interesting. Curious about which consumers where polled. Is there an actual published report?

    1. Derek Johnson

      What do you mean "which consumers"? We were only able to collect their age and gender, not names, etc. We will release all the data from the study next week on Tuesday, check back on our blog http://www.tatango.com/blog

  3. Kim Davis

    It is showing the age range on the right and left border. On the left side which is blue, that is how many males are opting in within that age range. On the right, the pink… that is showing how many females are opting in within that age range

    1. Derek Johnson

      Well at least someone got it 🙂

  4. Ron Cariker

    Seems pretty straightforward and clear to me. This graphic really piques my interest on why these numbers look the way they do. My first thought is it may relate to content that subscribers would be likely to optin to. The over 55 age group may be that there's much more content for men available. Sports, packaged goods, services, etc… I don't see a lot of campaigns targeting the over 55 female.

    Good graphic and definitely deserves some more digging and research.

    1. Derek Johnson

      Great points Ron, thanks for the comment.

  5. @dizzo

    infographics are all the rage. But, this is the worst one I've seen. It makes no sense to me at all!

    1. Derek Johnson

      Wow! Worst one you've ever seen, that is not good. What parts don't you understand? I can definitely help to explain it.

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