Our friends at Tatango have published another awesome infographic today, this time looking at the demographics of who’s opting into SMS campaigns.
The data stems from a survey the company commissioned in July that polled consumers on their experience with SMS marketing. Tatango published its first infographic on its survey data earlier this month, in which they detailed SMS spam. This time around, the data shows that men are significantly more likely to opt in to SMS campaigns than women — with 57% of male respondents indicating opt-in opposed to just 33% of female respondents.
Click the graphic below to view full-scale:
Source: Tatango SMS Marketing