A new report from IDC clearly and compellingly illustrates how smartphones are making shoppers smarter.
From in-store product research to procuring mobile coupons, the connected-consumer is a savvy consumer.
One in five smartphone owners surveyed, for example, reveals that they actually purchased a product from a competing business while shopping in a retail store this past holiday season.
In what other ways are mobile devices making consumers wealthier and wiser? Check out the infographic below to learn more.