The first super hero blockbuster film of the summer, “Man of Steel,” brought in $128.7 million last weekend, eclipsing the box office receipts from “This Is the End,” which raked in $32.8 million.
So how did moviegoers decide which summer hit to see over the weekend? Their smartphones.
A new infographic from Tapjoy shows how today’s moviegoers are using their small screens to decide what to see on the big screen. In fact, 72% of people have now used their mobile device to help decide which movie to watch, TapJoy says.
To learn more about the smartphone’s influence on the silver screen, check out the infographic below.