Mobile ad-network Mobclix has kicked off a monthly series of infographics detailing the different mobile platforms and subsequent engagement from a variety of metrics. For July, it’s all about iOS.
According to the graphic (embedded below), out of the 295,488 iPhone apps currently available on the App Store, 284,989 apps were compatible on the iPad at the end of June 2010 — or roughly 96.5% of all iOS apps. Perhaps most interesting, however, was the finding that click-through rates for iPad apps are nearly 11 times higher when it concerns rich media video ads in comparison to standard display banner ads. On average, iPad apps command eCPMs that can be up to five times higher than that of their smaller-screen brethren as well.
Since gaming on iOS devices has taken center stage for many users, engagement figures on the two paint an interesting picture as well, albeit not surprising. Mobclix found that the time spent by iPad users on their gaming apps is said to be three times higher (about 10 minutes more) than iPhone users on the same app, and out of 15,547 total iPad-specific apps, the ‘Games’ category has a 20 percent share of the App Store at the end of June 2010.