New data from Invoca, a call intelligence company, highlights what online marketers are missing out on by focusing solely on PPC marketing.
Invoca has found that businesses receive nearly 34 billion inbound calls per year from mobile search. These calls are highly prized by sales teams and preferred over Web leads as they are closer to the sales funnel. It goes without saying, consumers who search on phones and then call the company are really motivated buyers.
The comprehensive report and corresponding visual may be able to help marketers “cross the PPC chasm from forms to phone calls.” To learn more, check out the visual below.
