On Tuesday, AdWeek published an insightful new infographic highlighting the anticipated impact of mobile marketing on this year’s holiday shopping season.
Never before has the power of mobile been so apparent during the retail calendar’s busiest quarter.
According to details presented in the visual, which was prepared by Blue Chip Marketing, 55 percent of consumers are now using a shopping app weekly.
All told, it’s just one of several ways mobile adoption is changing how companies must think when crafting marketing campaigns to reach the masses during the holidays.
