The team at Videology has produced a new infographic that delivers some interesting information on mobile devices as they relate to the holiday shopper.
According to the data presented, 2 out of 3 shoppers do online research before purchasing their gifts. But this year, nearly 10% of research for holiday gifts will be done on either a mobile device or connected TV.
Not surprisingly, as digital ad spend balloons, Internet advertisements have nearly matched the influence of traditional television ads on consumers, Videology finds.
To learn more, check out this fascinating infographic shared below.
