Infographic: Just How Powerful is Programmatic RTB for Marketers?

According to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB. “Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television,” Fiksu says. “In particular, when looking at programmatic real-time bidding on mobile, the cost differences are pretty dramatic.” As RTB …   Read More

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Infographic Just How Powerful is Programmatic RTB for MarketersAccording to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB.

“Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television,” Fiksu says. “In particular, when looking at programmatic real-time bidding on mobile, the cost differences are pretty dramatic.”

As RTB continues to grow – global mobile RTB spend already increased 140% year over year – it would be surprising if marketers didn’t continue to shift even more of their budgets to what is clearly a cost-effective way to capture audiences at scale.

So just how powerful is programmatic in 2015? Check out the visual below to learn more.

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2 comments

  1. VotreAme

    TV vs Mobile … I must say you have some fuzzy math going on …. thus your argument falls apart right here and than .. no way no how that there is more people watching more TV events weather it is sports or anything on their mobile phones. For many reasons, 1 is connectivity – I had my services with ATT, Verizon, Sprint, T-mobile, and all i can say they have taken on way too many clients, which they can not support, with that until that’s fixed there is no way in the world that people are watching anything TV or Video related in greater numbers on their Iphone’s or any other phones.  I can’t talk to my best friend who is accross the street from now,  to watch a short video in the car it takes me 15 minutes  of trying to download, and I finally give up, and lets not talk about that if I wanted to watch 1 hour of any video on my Iphone, my battery would be dead before the hour is up. I like your comparison but the numbers are way off..  and the future of advertising is not in mobile, it’s in video.  But you know this, as well as you know that people are so sick of not getting great service on their phones, mobile advertising needs serious ROI measurement.  And no it’s not re targeting that will bring more people to mobile aps.. that was like 5 years ago, we are in pre- targeting phase.     Nice one.  I like it.  Do you keep up with the news? It’s not mobile advertising any more, that was also like 7 years ago.. we are heading for video advertising, why not mobile as i said, terrible service.. Perhaps it would be mobile, if anyone could make calls let along high speed internet for the prices we pay. But that’s just a dream.   so Mobile advertising and RTB on mobile advertising will fall short of its hype, and it’s pre-targeting.  It’s all about knowing the individual behevior before, Steve Job said ” you don’t wiati for people to tell you what their needs are, you tell them what they need” RTB, is the same old advertising using unused inventory… and not on Mobile, not until people can at least make calls without “can you hear me, can you hear me now, what about now, ok let me move, can you hear me now?”  let along watching a football game on Iphone 6 or 7, no way no how, not with the signal and not batteries that die after 25 min after trying to watch game..  People are not stupid, and if you will sell them those numbers you will lose their trust.   I would take this article down..  it’s not true.. and everyone who owns a phone knows it. Because we are all on the same boat our calls drop in the middle conversation, batteries die after trying to watch a utube video .. You are talking to cell phone users and TV watcher, and all i know is that when there is a game, no one says i got to turn my Iphone on, people are going to a bar, or home..  I think you should hire me..

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