Snapchat is not only a hugely popular app designed for friends and family to exchange fleeting messages and media, it’s also a fantastic communication resource for brands.
Sadly, however, Snapchat is grossly underutilized by most. Why? There’s widespread confusion about how Snapchat can be used by brands in their marketing and customer service.
Thanks to a new infographic shared below, some of this lingering confusion is getting cleared up. Check out the informative visual after the break.