According to the findings of a new report from Econsultancy, the overwhelming majority of marketers are falling short of delivering a highly personalized marketing experience for the masses, especially when it comes to mobile.
“Mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer’s pocket,” writes Roy Morejon on Social Media Today.
Included in the report was a new infographic that offers up some powerful insight into the current state of personalization and how marketers can do a better job of personalizing their campaigns.
