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March 31, 2023
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Infographic: How the Millennial Generation Engages With Mobile Devices

justinmontgomery11 years ago01 mins

As part of its recent report on mobile usage, location-based ad-network JiWire put together an interesting infographic that details how the Millennial generation (those between 18 and 34) engage with their mobile devices.

The company found that Millennials own 2.4 connected devices on average, and of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets.  It was also found that twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).

Click the infographic below to view full size:

Tagged: connected devices infographic JiWire Millennial Generation Millennials Mobile Advertising mobile audiences mobile behavior mobile engagement mobile phones Mobile Shopping smartphones tablets Wi-Fi Wi-Fi advertising

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