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2012 was a banner year for social media in many ways, as Facebook, Twitter, LinkedIn and Pinterest continued to grow in size and power. As a result, B2B companies are finding it increasingly attractive to embrace these and other social networking platforms.
Media Bistro reveals in a new report that 64 percent of B2B companies are already invested in social media marketing, with Facebook and Twitter duking it out for the most preferred social network of these companies.
Corresponding with the report today is a new infographic (also from Media Bistro) that delves into why B2B companies “must leverage the power of social media in 2013” if they aren’t already doing so.
