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Infographic: How Are Smartphones Being Used?

Our friends over at Tatango have published their latest infographic.  This time the topic is smartphones and what activities mobile consumers engage with the most. Smartphone penetration recently hit 40% in the U.S., and people are using them to their full abilities.  While downloading apps and browsing the Web seem to be the most popular, …   Read More

By Justin
September 20, 2011
0 4765 12
By Justin
September 20, 2011
0 4765 12
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Our friends over at Tatango have published their latest infographic.  This time the topic is smartphones and what activities mobile consumers engage with the most.

Smartphone penetration recently hit 40% in the U.S., and people are using them to their full abilities.  While downloading apps and browsing the Web seem to be the most popular, surprisingly, neither are at the top of the list.  This infographic was created using data from the Pew Research Centers Internet & American Life Project, who’s recent report detailed a wide range of data points for the mobile ecosystem — many of which have been covered here on MMW.

The full infographic is embedded below.  How do you use your smartphone?

Smartphone Usage Infographic
Source: Tatango Mass Text Messaging

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12 comments

  1. Mobile Gravity - The Infographics Explaining Mobile Growth Growth | TribalCafe 11 years ago

    […] How Are Smartphones Being Used?: – Infographic […]

  2. Should Mobile Affect A Brands Social Strategy 11 years ago

    […] 92% of adult mobile owners use their phone for texting (source) […]

  3. The Web Is Evolving | mcsaatchiinspire 11 years ago

    […] to return to a site with which they had trouble accessing from a mobile device. With some 84% of smartphone owners browsing online, this is an issue of immediate importance for […]

  4. Darias Exchange 11 years ago

    I definately fall into the "Navigating" category. I'd literally be lost without my phone.

  5. Arthur Chaparyan 11 years ago

    I hope that's the iPhone 5 and it's a yard tall

    1. Derek Johnson 11 years ago

      HAHAHA – I wish my iPhone were that tall 🙂

  6. PETER 11 years ago

    HOW ABOUT LISTENING TO MUSIC?

    1. Derek Johnson 11 years ago

      Playing music was at 64%, not sure why we didn't include it though, must have just slipped through the cracks.

  7. Greg 11 years ago

    This makes no sense. Do 92% of people use it for texting or is that 92% of the time? How does that work with the other numbers? What do these mean?

    1. Derek Johnson 11 years ago

      92% of people with smartphones, use their smartphones to send or receive text messages. You can read the full report here: http://www.pewinternet.org/Reports/2011/Cell-Phon…

  8. Kim Dushinski 11 years ago

    Love this graphic – both the content and the design.

    Interesting that "scanning QR Codes" doesn't even make the list. That is one of the main reasons I am not a big fan of QR codes as a primary mobile marketing tool – just not enough usage.

    1. Derek Johnson 11 years ago

      Yea, I haven't seen a study yet about QR codes, usage, recognition, etc. Would be interesting to do one.

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