Infographic: How and Why Shopping is Moving to the Smartphone

Infographic How and Why Shopping is Moving to the SmartphoneThe team at DirectBuy has provided MMW with a look at their newest infographic — a visual that paints a striking portrait of just how influential mobile has become in the world of online shopping.

“Today,” a written statement reads, “there are currently 1.91 billion smartphone users, with 82 percent of them using mobile devices to shop. And since consumers are 5 times more likely to abandon shopping if the site isn’t optimized, businesses will sink if marketers don’t choose to strengthen their brand’s mobile experience.”

To see why the mobile experience matters, take a good look at the infographic below.