While there’s no doubt about the monumental growth that social media platforms have recorded due to the deluge of businesses large and small flocking to Facebook, Twitter, and other giants of social media, the current state of affairs clearly points to room for additional expansion.
But not as much as you might expect.
A new infographic from Brian Solis indicates that nearly 80% of companies now have a “dedicated social media team.”
Unfortunately, 48% of company executives aren’t said to be properly “aligned” with their company’s social media strategy.
But with the relationship between social media and businesses inextricably linked, what can businesses learn about using social media more thoughtfully and effectively this year?
Check out the infographic below for some additional food for thought.