Infographic: How Can CPG Marketers Drive ROAS

Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade. The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($26.52). All told, the report deduces,...

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Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade.

The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($26.52).

All told, the report deduces, this outperforms every other channel, including digital video and even cross-media spend.

Highlighting the findings from Nielsen Catalina Solutions, Opera Mediaworks has shared with us an infographic focused on “How to Drive Return on Ad Spend for CPG Marketers.”

Check it out below.

infographic

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